Become a Sponsor
Partnering with the Workshop presents unique opportunities to build associations synonymous with quality and innovations that matter, work that makes a difference in children’s lives worldwide.

The power of a Sesame Street partnership is clear: moms trust Sesame Street:

• Sesame Street is the #1 top-of-mind children’s television program among moms of kids 6 months to 11 years.¹
• Parents rank Sesame Street as the highest quality PBS program.²
• 94% of moms with children under 6 believe that companies associated with Sesame Street are exceptional.³
• Favorability ratings toward Sesame Street sponsors increased an average of 41% among parents due to the fact that they are a show sponsor.⁴

Supporting Sesame Street and other Workshop properties like Dragon Tales and Sagwa, The Chinese Siamese Cat provides opportunities for sponsors to connect with children and families on air, online, and in print, as well as through outreach, live entertainment, theme parks, home video, film, special events, and other activities.

The end results is a "win-win-win" for sponsors, the Workshop, and most importantly, the children and families we serve.

To learn more, please contact Anita Stewart at (212) 875-6889.

¹Source: Sesame Workshop Brand Tracking Survey, October 2001.
²Source: PBS/NSI, custom telephone analysis, June 2001. Base: 687 adults 18 or over whose child under the age of 12 must have watched at least one or more quarter hours of any six selected PBS children’s programs.
³Source: Bruskin/Audits Worldwide.
⁴Source: PBS/NSI, custom telephone analysis, June 2001. Base: 687 adults 18 or over whose child under the age of 12 must have watched at least one or more quarter hours of any six selected PBS children’s programs.